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Companies all over the world face similar issues in regards to recruiting; finding the best candidates.  No longer is it easy to just post a position on a job board and watch all the qualified resumes come in.  Sure you will get tons of resumes due to unemployment rates but you aren’t looking for just any candidates, you are looking for the best candidates.  You can use all the tools available for recruiting, but if you want the best of the best, you have to realize it starts from within. 

Many organizations across the globe fail to realize that in order to attract great talent, they have to be a great organization.  Even if you have the best recruiter or staffing agency to help you locate the best talent, it won’t matter much in the end if no one wants to work for you. 

If you want to be a world class organization then you have to act like one.  Remember, you are only as good as your employees.  And if you want the best employees, then you have a responsibility to make sure people have a reason to want to work for you.  You can pay two times the average salary in the industry but if no one likes working for your company, then all you are doing is bringing people on board for high pay and a short stay. 

Think about it.  People want to like where they work.  They want to be able to proudly say they work for an incredible organization that treats their employees with respect and a culture that makes it easy for them to go to work every day.  In order to attract the best candidates, whether they are passive or active, you have to give them a compelling reason to want to work for you. 

That’s why it is important for companies to realize that their reputation and employer brand is as much as a recruiting tool as the recruiter.  People are smart.  They ask around.  They go on Twitter, Facebook and Google+ to see what you, as an organization, has to say and what others say about you.  They google employee reviews to see what current and former employees have said about your company.  If they don’t like what they see, they won’t be working for you anytime soon. 

So be active in social media, post pictures of company events or talk about employee successes.  Build a great website that talks about your company culture and all the benefits to working for your company.  Then put that into action with your current employees.  Make them feel a part of the team, no matter how big the organization.  Have quarterly luncheons or have team building days.  As your good reputation permeates throughout the community you will find better candidates that will be eager to work for you. 

Having a good reputation will help you bring in the best candidates your team can find.  If and when you engage staffing agencies for help, your reputation empowers them to find the best talent as well.  And since you are paying those employment agencies fees, sometimes quite hefty fees at that, why not make sure they have the tools necessary to sell your opportunity to the best candidates available? 

Whether a resume hits your desk through an online application, or through an employment agency, having a great company reputation will help to make sure the candidates you get will be the ones you want.


About ARC Group©

ARC Group©, the parent company of Recruitment Intelligence™, has been an industry front runner in the last 30 years in the full-time, contract and contract-to-hire staffing and consulting industries.  Awarded to the South Florida, Jacksonville and Minnesota’s Business Journal’s collection of “Top 25 Executive Search & Consulting Firms” we have a national presence, and provide a service throughout the US, including Miami, Fort Lauderdale, Palm Beach, Jacksonville, Minnesota, Chicago and Washington. Find out more at http://arcgonline.com