If you’re a recruiter
, you know how challenging it can be to target passive candidates. These are job seekers who are currently employed and not actively searching for a new job. However, with a bit of strategy and planning, you can increase your chances of attracting and hiring these candidates
Below are five top tips for targeting passive candidates.
1. Keep doing your research
The first step to targeting passive candidates is to know where to find them. Keep researching job boards, industry events, and professional networking sites to understand where the top talent in your industry
is. This will give you insight into where to look when you’re ready to reach out to potential candidates.
2. Revisit previous candidates and contacts
You should always keep resumes and contact info of potential candidates on hand, even if you decide not to hire them at the time they applied.
Just because a candidate wasn’t a good fit for a role in the past doesn’t mean they won’t be interested in a different opportunity down the line. Keep in touch with your previous candidates and contacts, and keep them informed of any new roles that might be a better match for their skills and experience.
3. Build a referral program
Passive candidates are more likely to respond to job opportunities that come from someone they know and trust. Building a referral program where your current employees can refer top talent in their networks is a great way to tap into the passive candidate pool.
This also makes it more likely that a potential candidate is well respected and endorsed by someone that you know and trust.
4. Work on your online presence
More and more people are looking for, and finding, job opportunities through social media. Your online presence
, including your company website and social media profiles, should reflect the culture and values of your organization. This will attract passive candidates who are looking for more than just a job. Highlighting your company’s values and mission can help candidates understand the type of organization they would be joining if they were to accept a job offer.
5. Refine hybrid working policies
Especially in recent years, many passive candidates are looking for flexibility and better work-life balance. Refining your hybrid working policies to allow for remote work and flexible hours can make your organization more attractive to these candidates. Make sure to communicate your company’s hybrid working policies clearly on your website and in your job postings.
Targeting passive candidates requires a bit of creativity and effort, but the results can be well worth it. By doing your research, revisiting previous candidates and contacts, building a referral program, working on your online presence, and refining your hybrid working policies, you can increase your chances of attracting and hiring top talent in your industry.